If you run a small business, or are thinking of setting one up, there are so many things to do, areas to cover, decisions to make. Like a balance between work and home, there is another deal to strike with yourself. It concerns the level of time you spend “in” or “on” your business.
Exhibitions are tricky environments – and not just for the organisers. Exhibitors are the glue that holds an event together, the very reason it goes ahead, and each will have their own strategy to get noticed.
Setting up a business online would seem, on the face of it, like something that is actually quite easy to do. You need a website or reliable web developers, a product and a market. Simple. Of course, anybody who has ever undertaken such an endeavour knows that this simplicity is skin deep at best, and that setting up even a simple online business represents a huge amount of struggle, stress and risk.
Keeping your website fresh is a key factor in attracting new customers – and keeping existing ones. Here Julie explains why having an up-to-date website is so important and some of the ways in which you can keep your content fresh.
Do you know what the opposite of creative, big selling copy is? Clichéd, boring copy. The Web is full of it. You don’t need to Google hard to find “world class technology” that’s only used in Britain. Or “exclusive shops” that anyone can buy from. Or “cost-effective solutions” whose cost-effectiveness is totally unproven.
Today’s post is all about how to write web copy with a regional flavour, without sounding like a twonk. Neil looks at how to include famous people, historic events and local landmarks into your web copy to get your customers to really respond to what you're writing.
Neil looks at a few of Google's recent search engine updates and asks himself how will Panda, Venice and Penguin change my approach to SEO web copywriting? As you’ll see, however, the situation is far from black and white at the moment.
Many organisations – from restaurants and supermarkets to banks and travel companies – have been issuing regular e-newsletters for years. Yet, surprisingly, some companies have never considered e-newsletters as a way of communicating with their customers. Julie looks at the benefits of sending a company e-newsletter.
Like it or not, your business needs to be involved in social media. Even if you hate Facebook, Twitter and all the rest, you still need a presence on them for one simple reason: your customers are there. Neil's latest post gives 14 examples of posts that just work!
Now, I'm no Nostradamus. I've got no psychic powers, as far as I'm aware. I'm not even a publicity seeking analyst. Not by trade. But I am a working digital copywriter who keeps his ear to the ground. So why on Earth shouldn't I share my predictions for the most significant copywriting trends of 2012?
Simple, Humble. These two words sum up some of the best marketing campaigns in the world. Neil looks at what techniques some of the world's biggest companies use when creating their successful marketing campaigns.
Short of ideas for your new About page? Well, we all need a bit of web copy inspiration sometimes. Here are six of the best About pages on the Web, each full of creative copywriting and smart design.
Neil uses his own experiences to detail 5 briefing blunders that drive copywriters crazy, looking at each one in turn and giving a possible solution to each blunder.
A cornerstone of good copywriting that I’m sure we’re all aware of is “Sell benefits not features”. But what if we’re writing about a product whose main selling point is a new technological feature?
Neil writes about the struggle 'professional' copywriters face having to compete alongside 'amateur' copywriters who use copywriting as a means to top up their general income and the effect this has on the industry as a whole.