Do you spend too much time in or on your small business?

21 July, 2014

If you run a small business, or are thinking of setting one up, there are so many things to do, areas to cover, decisions to make. Like a balance between work and home, there is another deal to strike with yourself. It concerns the level of time you spend “in” or “on” your business.

Stand out from the crowd

3 June, 2014

Exhibitions are tricky environments – and not just for the organisers. Exhibitors are the glue that holds an event together, the very reason it goes ahead, and each will have their own strategy to get noticed.

Opening a business from the kitchen table

20 May, 2014

Setting up a business online would seem, on the face of it, like something that is actually quite easy to do. You need a website or reliable web developers, a product and a market. Simple. Of course, anybody who has ever undertaken such an endeavour knows that this simplicity is skin deep at best, and that setting up even a simple online business represents a huge amount of struggle, stress and risk.

Keeping your website fresh for online success

25 February, 2013

Keeping your website fresh is a key factor in attracting new customers – and keeping existing ones. Here Julie explains why having an up-to-date website is so important and some of the ways in which you can keep your content fresh.

5 Simple Ways to Squash Copy Clichés

31 October, 2012

Do you know what the opposite of creative, big selling copy is? Clichéd, boring copy. The Web is full of it. You don’t need to Google hard to find “world class technology” that’s only used in Britain. Or “exclusive shops” that anyone can buy from. Or “cost-effective solutions” whose cost-effectiveness is totally unproven.

By ‘Eck! How to Give Your Web Copy Real Local Flavour

8 August, 2012

Today’s post is all about how to write web copy with a regional flavour, without sounding like a twonk. Neil looks at how to include famous people, historic events and local landmarks into your web copy to get your customers to really respond to what you're writing.

Panda's SEO web copy implications are far from black and white

10 July, 2012

Neil looks at a few of Google's recent search engine updates and asks himself how will Panda, Venice and Penguin change my approach to SEO web copywriting? As you’ll see, however, the situation is far from black and white at the moment.

Is it e-ssential to have an e-newsletter?

22 May, 2012

Many organisations – from restaurants and supermarkets to banks and travel companies – have been issuing regular e-newsletters for years. Yet, surprisingly, some companies have never considered e-newsletters as a way of communicating with their customers. Julie looks at the benefits of sending a company e-newsletter.

14 types of social media post that just work

11 April, 2012

Like it or not, your business needs to be involved in social media. Even if you hate Facebook, Twitter and all the rest, you still need a presence on them for one simple reason: your customers are there. Neil's latest post gives 14 examples of posts that just work!

Digital copywriting trends for 2012

8 February, 2012

Now, I'm no Nostradamus. I've got no psychic powers, as far as I'm aware. I'm not even a publicity seeking analyst. Not by trade. But I am a working digital copywriter who keeps his ear to the ground. So why on Earth shouldn't I share my predictions for the most significant copywriting trends of 2012?

Is your copywriting humble enough?

4 December, 2011

Simple, Humble. These two words sum up some of the best marketing campaigns in the world. Neil looks at what techniques some of the world's biggest companies use when creating their successful marketing campaigns.

6 of the Best About Pages on the Web

28 October, 2011

Short of ideas for your new About page? Well, we all need a bit of web copy inspiration sometimes. Here are six of the best About pages on the Web, each full of creative copywriting and smart design.

5 Briefing Blunders That Drive Copywriters Crazy

30 September, 2011

Neil uses his own experiences to detail 5 briefing blunders that drive copywriters crazy, looking at each one in turn and giving a possible solution to each blunder.

How to turn high-tech features into high-selling benefits

8 August, 2011

A cornerstone of good copywriting that I’m sure we’re all aware of is “Sell benefits not features”. But what if we’re writing about a product whose main selling point is a new technological feature?

In a world of willing slaves, how do real copywriters compete?

27 June, 2011

Neil writes about the struggle 'professional' copywriters face having to compete alongside 'amateur' copywriters who use copywriting as a means to top up their general income and the effect this has on the industry as a whole.