On 1st March 2011 the ASA’s online remit was extended to cover all marketing messages online. This means that their rules about misleading advertising, social responsibility and the protection of children now apply to corporate websites. And when a complaint about misleading web copy is upheld, the ASAcertainly has the clout to take action.
Copywriting is great work. It can be fun and creative. It can pay very well. It can also be a mind-numbing slog on occasion. That’s ok though, because as a freelancer you’ll soon find yourself moving on to something else. So how you can you become a freelance copywriter?
As copywriters, we’re constantly challenged to differentiate from the competition and create a distinct brand voice or personality. This now extends to website microcopy – after all, we should take every opportunity available to promote our brand and charm our customers. Shouldn’t we?