Digital copywriting trends for 2012

8 February, 2012

Now, I'm no Nostradamus. I've got no psychic powers, as far as I'm aware. I'm not even a publicity seeking analyst. Not by trade. But I am a working digital copywriter who keeps his ear to the ground. So why on Earth shouldn't I share my predictions for the most significant copywriting trends of 2012?

Is your copywriting humble enough?

4 December, 2011

Simple, Humble. These two words sum up some of the best marketing campaigns in the world. Neil looks at what techniques some of the world's biggest companies use when creating their successful marketing campaigns.

6 of the Best About Pages on the Web

28 October, 2011

Short of ideas for your new About page? Well, we all need a bit of web copy inspiration sometimes. Here are six of the best About pages on the Web, each full of creative copywriting and smart design.

5 Briefing Blunders That Drive Copywriters Crazy

30 September, 2011

Neil uses his own experiences to detail 5 briefing blunders that drive copywriters crazy, looking at each one in turn and giving a possible solution to each blunder.

How to turn high-tech features into high-selling benefits

8 August, 2011

A cornerstone of good copywriting that I’m sure we’re all aware of is “Sell benefits not features”. But what if we’re writing about a product whose main selling point is a new technological feature?

In a world of willing slaves, how do real copywriters compete?

27 June, 2011

Neil writes about the struggle 'professional' copywriters face having to compete alongside 'amateur' copywriters who use copywriting as a means to top up their general income and the effect this has on the industry as a whole.

5 ways your web copy can satisfy lazy people (that's most of us)

31 May, 2011

I’m lazier than I used to be. And if you shop online, use a smartphone or browse the web often, you probably are too. In 2011, we all have amazing technology at our fingertips. Yet when that technology goes even slightly wrong, nobody’s happy.

How my Dribbble profile got me a job

25 May, 2011

As the title suggests, I didn't join Evoluted through traditional methods. My work got spotted on Dribbble by Ash, who had been searching the site for designers under the term "Sheffield". Ash then approached me after looking at my full portfolio on my website. I visited the Evoluted offices for an informal interview and now here I am writing this blog post.

What the ASA’s new online remit means for web copywriters

26 April, 2011

On 1st March 2011 the ASA’s online remit was extended to cover all marketing messages online. This means that their rules about misleading advertising, social responsibility and the protection of children now apply to corporate websites. And when a complaint about misleading web copy is upheld, the ASAcertainly has the clout to take action.

How to become a Freelance Copywriter

18 March, 2011

Copywriting is great work. It can be fun and creative. It can pay very well. It can also be a mind-numbing slog on occasion. That’s ok though, because as a freelancer you’ll soon find yourself moving on to something else. So how you can you become a freelance copywriter?

Five Ways Not to Write Fun Microcopy

11 February, 2011

As copywriters, we’re constantly challenged to differentiate from the competition and create a distinct brand voice or personality. This now extends to website microcopy – after all, we should take every opportunity available to promote our brand and charm our customers. Shouldn’t we?