5 Tricks to Help You Retain Website Users

9 October, 2015

The ultimate goal of your website should be to inform, engage and convert your customers. If they don’t stay on your site, this may be something that you find difficult to achieve. To avoid fleeting visits, there are a number of tried-and-tested tricks that you can implement.

Not only will people be more likely to invest in your products and services as a result of these; the search engines will also look fondly upon the improved duration of site visits you experience.

The more time people spend on your site, the better it will rank - meaning that if you follow the tips below, you’ll better convert your existing customer base and attract a host of potential new clients too.

Engaging, Useful Copy

If you want your website to retain site traffic, the inclusion of high-quality content is absolutely essential. When written well – with appropriate subheadings, keyword distribution and short paragraphs – it should enhance the reputation of your brand and increase conversions.

The first step is to make sure that your product pages are offering genuine value to your customers, better educating them about your services in the process. If you’ve not taken a look through these for a few months, go through and make sure that they’re still on-point. If they’re not, update them.

Then, you can continue to grow your brand with professional, well-optimised content marketing. Maintaining a consistent, interesting blog will stand you in good stead when the search engines crawl your site.

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Relevant, Professional Imagery

Whatever time and money you’ve spent on the creation of your website, poor-quality image implementation is sure to go a long way towards undermining all the hard work that’s been put in to it.

By investing in a quality photographer – or sourcing licensed images from a leading stock photography website – you can go a long way towards improving the aesthetics of your site.

Make sure you buy images with a large enough resolution to fit the requirements of the website in question. There are few things worse for the visual perception of your brand than blurry imagery that’s not large enough to stretch to the required screen.

twisted burger company

Logical Usability

It’s vital that your website is easily accessible from a user point of view. If it’s been poorly-designed, this will reflect badly on your brand - which is hardly what you want when you’re trying to sell a supposedly high-end service.

Important things to consider to keep people engaged with your site include a logical menu structure, readily available contact details, a carefully-thought out colour scheme and the font you choose for the copy.

Get all these things right and you’ll be well on your way to achieving success.


Effective Video

Through the creation of well-considered video, you can significantly increase the amount of time people spend on your site – but there has to be a point behind what you’re doing.

You don’t want to invest time and money on video content that doesn’t genuinely enhance the user experience, so make sure you think in-depth about why you want it on your site.

Once you have, you needn’t spend a fortune on production costs. Thanks to smartphone technology, it’s now possible to create highly-effective video on a limited budget - provided you have the required knowledge.

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Make Sure It’s Mobile-Friendly

As users continue to choose to access websites from mobile devices at a rapidly-increasing rate, it’s essential that you adapt to meet their needs.

You can do this by adding responsive coding to your website, which will ensure that your site displays across desktop, smartphone and tablet devices without losing any of its quality.

In terms of retaining website users, this will enhance the experiences of those visiting your site and improve your chances of keeping them engaged for longer.

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These tips should stand you in good stead when it comes to keeping people on your website for longer. If you would like our team here at Evoluted to assist with making the changes you require, please don’t hesitate to contact us today. You can do so by calling 0114 272 9753, or by emailing info@evoluted.net.


Written by Sean

As chief crafter of copy, Sean’s flair for writing engaging content continues to prove integral to our internal and client marketing activity. With more than 5 years' digital experience, he joined Evoluted back in 2015. He spends his days managing SEO strategy, producing content and assisting Evoluted’s clients.

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16th October 2017 at 9:16am

After designing and building websites for years, one of the key components to a great website is the flow.

The flow in terms of:
1. Can users find what they want when they land on the page?
2. Does the site offer relevant links to the suitable pages if they don't?
3. Ease of navigation across the site
4. Ultimately, can the website solve the users' problem in terms of providing the right information or the right product or service?

Btw, great post, Sean!

Post reply
ben linus
16th October 2017 at 9:16am

Thanks for helping me on this topic . keep posting updates

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