Aftermath Dislocation Principle
When I was in Falmouth for Agile on the Beach last week, I was introduced to some incredible art hiding in plain sight.
The first time I walked across The Moor in Falmouth’s centre, I was focused on my smartphone and directions to where I was staying. I completely missed the giant grey container box which should have been incongruous in its surroundings.
On the way back to my lodgings, following the conference beach party, a fellow delegate (a rather tipsy Brazilian chap) told me I 'had to see something”.
I suspiciously followed him towards the container. “There is art in there!” he exclaimed.
Assuming it was some kind of popup exhibition, I thought I’d be able to look the next day when it opened.
“Come and look now! There is art inside,” he said.
I approached the container - which was covered in graffiti - wondering what he meant. Up close, I was still none the wiser.
“Look inside through the holes,” he insisted.
He was right. There were small holes in the container, like miniature portholes. I looked inside and saw flashing lights. Focusing, I saw an entire landscape in miniature - fields, vehicles and policemen.
This is The Aftermath Dislocation Principle (ADP) - a miniature post apocalyptic landscape art installation by artist James Cauty.
It’s currently on tour around the UK collecting graffiti on the outside as it travels.
ADP was revealed at Bank’s Dismaland last year and like many others, I hadn’t heard of it. Its UK tour is to sites of historic riots.
The key to the piece is that you only see a small part of the story from each mini window.
I returned the next day when it was light out and the rain had stopped. I made my way around the entire container looking in every window.
It made me think. Not just about the subject matter - which was both irreverent and disturbing - but also about how we gain insight.
One of the conference sessions was on irrational behaviour and how people are caught up in distorted memories.
If I had only looked in one window I would only have seen a tiny piece of the whole installation - my understanding was based on a limited view.
I could look in a very nearby window and see a very different perspective.
It may not be the artist’s intention, but it was a brutal reminder that we can have really strong opinions about a tiny viewpoint. That we can’t understand a website in its entirety until we’ve viewed it from every perspective.
Understanding our client’s needs is only a small part of a project. Understanding their customer’s needs is vital to ensuring that the site always makes sense- no matter where it’s being viewed from.
I highly recommend viewing it.