New EU Data Protection Laws Will Affect UK Despite Brexit

18 July, 2016

Despite the results of the EU Referendum, General Data Protection Regulation is to be phased out over the next two years. Businesses are likely to feels the effects of this from 25th May 2018.

What is com.google.android.googlequicksearchbox referral in Google Analytics?

17 May, 2016

Have you been seeing a spike in referrals from com.google.android.googlequicksearchbox? If so, look no further. This blog outlines why this is occurring, and what you can do to properly assign traffic.

Why User Reviews Are Important And How To Get Them

27 April, 2016

Do you find user reviews useful? If so, you are part of a massive 90% of web users who are influenced by reviews when shopping online. Here's why user reviews are so important, and how you can get them for your business.

Like the Changes? Facebook Introduce ‘Reactions‘

25 February, 2016

In a move that’s sure to provoke its own response, Facebook have now released their ‘reactions’ feature to the world. Offering an additional five responses to the traditional ‘Like’ button, the changes are now expected to take a few days to rollout.

Facebook to Roll Out Tests of ‘Dislike’ Button

17 September, 2015

Facebook are set to integrate a ‘dislike’ button, CEO Mark Zuckerberg has announced. The news was made public on Tuesday during a question and answer session, held at the headquarters of the social network in Menlo Park, California. Plenty of consideration has gone into the logistics of the soon-to-be-added feature, which is said to now be ‘very close’ to user testing.

5 tips for creating engaging content

4 August, 2014

No matter how funky your website, how glittery your graphics or how clever your coding, ultimately what makes the difference is how engaging your content is.

Do you spend too much time in or on your small business?

21 July, 2014

If you run a small business, or are thinking of setting one up, there are so many things to do, areas to cover, decisions to make. Like a balance between work and home, there is another deal to strike with yourself. It concerns the level of time you spend “in” or “on” your business.

Stand out from the crowd

3 June, 2014

Exhibitions are tricky environments – and not just for the organisers. Exhibitors are the glue that holds an event together, the very reason it goes ahead, and each will have their own strategy to get noticed.

Opening a business from the kitchen table

20 May, 2014

Setting up a business online would seem, on the face of it, like something that is actually quite easy to do. You need a website or reliable web developers, a product and a market. Simple. Of course, anybody who has ever undertaken such an endeavour knows that this simplicity is skin deep at best, and that setting up even a simple online business represents a huge amount of struggle, stress and risk.

Keeping your website fresh for online success

25 February, 2013

Keeping your website fresh is a key factor in attracting new customers – and keeping existing ones. Here Julie explains why having an up-to-date website is so important and some of the ways in which you can keep your content fresh.

5 Simple Ways to Squash Copy Clichés

31 October, 2012

Do you know what the opposite of creative, big selling copy is? Clichéd, boring copy. The Web is full of it. You don’t need to Google hard to find “world class technology” that’s only used in Britain. Or “exclusive shops” that anyone can buy from. Or “cost-effective solutions” whose cost-effectiveness is totally unproven.

By ‘Eck! How to Give Your Web Copy Real Local Flavour

8 August, 2012

Today’s post is all about how to write web copy with a regional flavour, without sounding like a twonk. Neil looks at how to include famous people, historic events and local landmarks into your web copy to get your customers to really respond to what you're writing.

Panda's SEO web copy implications are far from black and white

10 July, 2012

Neil looks at a few of Google's recent search engine updates and asks himself how will Panda, Venice and Penguin change my approach to SEO web copywriting? As you’ll see, however, the situation is far from black and white at the moment.

Is it e-ssential to have an e-newsletter?

22 May, 2012

Many organisations – from restaurants and supermarkets to banks and travel companies – have been issuing regular e-newsletters for years. Yet, surprisingly, some companies have never considered e-newsletters as a way of communicating with their customers. Julie looks at the benefits of sending a company e-newsletter.

14 types of social media post that just work

11 April, 2012

Like it or not, your business needs to be involved in social media. Even if you hate Facebook, Twitter and all the rest, you still need a presence on them for one simple reason: your customers are there. Neil's latest post gives 14 examples of posts that just work!