Content Marketing

For many companies, content forms a key part of any integrated marketing strategy. Providing you with the means to communicate everything from your company values to your expertise, it represents an evolution in communicative marketing; providing the platform for storytelling in the digital age.

Creativity, research, intent and ROI are the sorts of values that should be central to your content creation strategy. We believe that if you’re going to make an investment in it, it has to be measured. If we think your company is the right fit for content marketing work, you can trust that we’ll strive to place insightful metrics against the work we create to measure success.

Features & benefits

Videos, quizzes, blogs, long-form posts and infographics are just a few of the examples of the content the Evoluted team can generate for your business. The work we produce is always heavily influenced by clear planning and strategy.

Informed Strategy

Prior to investing in content marketing, it’s imperative to lay out your ambitions and understand what sort of ROI you can hope to achieve. Our knowledgeable team will research your company and the industry it operates within to provide an honest assessment of whether content could help you to be successful. 

Brand Voice

It’s likely that you know all the great things about your company - but do your customers? Are you creating case studies that show the great work you’re doing? Are you establishing your expertise through thought-leadership pieces? If not, we can help. By working closely with your team, we’ll ensure that any content we create works synonymously with your brand values.

Storytelling & Evoking Emotion

Through the words we craft, we want to deliver a lasting message for your company that inspires interest and provides long-term rewards. Language still remains a powerful influencer and content designed to evoke an emotive response or cleverly provide insight into a topical issue can grow your audience and drive exposure.

Social Media

It’s widely-accepted that modern-day digital users expect the vast majority of businesses to have an active social presence. But if you’re going to do it, it’s imperative that you have something to say. We can provide you with targeted content designed to grow your audience, provide exposure and drive conversions. 

Link Building

High value link acquisition remains integral to your website’s search performance. One of the most effective ways to encourage people to give you those links is through the creation of informed, targeted content. With it, we can build your audience and leverage contacts to gain the necessary exposure required to secure links that will deliver lasting value.

Measurement

Analytics and data should be central to any content marketing activity you invest in. It’s absolutely vital to measure success, whether that be through driving direct revenue or acquiring high value links to your website. If you can’t measure the effect of your content marketing activity, you have to be asking whether you should be doing it in the first place. 

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Our talented marketing team are experienced producing powerful and emotive content designed to provide a great ROI. Contact us below to find out more!

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