BBC Perspective: How to Deliver Pitches That Get A Response
5 June, 2019
Our dedicated, talented and passionate content team is ready to take your brand and business to the next level, with unique and engaging content, whatever your industry.
Prior to investing in content marketing, it’s imperative to lay out your ambitions and understand what sort of ROI you can hope to achieve. Our knowledgeable team will research your company and the industry it operates within to provide an honest assessment of whether content could help you to be successful.
It’s likely that you know all the great things about your company - but do your customers? Are you creating case studies that show the great work you’re doing? Are you establishing your expertise through thought-leadership pieces? If not, we can help. By working closely with your team, we’ll ensure that any content we create works synonymously with your brand values.
Through the words we craft, we want to deliver a lasting message for your company that inspires interest and provides long-term rewards. Language still remains a powerful influencer and content designed to evoke an emotive response or cleverly provide insight into a topical issue can grow your audience and drive exposure.
It’s widely-accepted that modern-day digital users expect the vast majority of businesses to have an active social presence. But if you’re going to do it, it’s imperative that you have something to say. We can provide you with targeted content designed to grow your audience, provide exposure and drive conversions.
High-value link acquisition remains integral to your website’s search performance. One of the most effective ways to encourage people to give you those links is through the creation of informed, targeted content. With it, we can build your audience and leverage contacts to gain the necessary exposure required to secure links that will deliver lasting value.
Analytics and data should be central to any content marketing activity you invest in. It’s absolutely vital to measure success, whether that be through driving direct revenue or acquiring high value links to your website. If you can’t measure the effect of your content marketing activity, you have to be asking whether you should be doing it in the first place.
We’ve managed CarTakeBack UK’s SEO and Content strategy since April 2018. Content creation, thorough keyword analysis and technical updates have led to increased keyword rankings and 22% organic traffic growth (17-18 vs 18-19). We also generated a 271% increase in organic entrances via the blog, achieving thousands more website enquiries for CarTakeBack UK.
Increased Organic Blog Entrances
Growth Total Organic Traffic
YoY Conversion Growth
Great content marketing is central to our SEO delivery at Evoluted, with our search campaigns and creative content ideas playing a vital role in our selection as the winning entrant for ‘Digital Agency of the Year’ at the 2018 Prolific North Awards.
Videos, quizzes, blogs, long-form posts and infographics are just a few of the examples of the content the Evoluted team can generate for your business. Our approach to content ideation, creation and publication is always heavily influenced by clear planning and strategy derived from your business goals.
The content you publish online serves a multitude of purposes, including informing and educating readers, promoting products, acquiring links, showcasing your brand and ideas, or all of the above! Whatever your goals are, our bespoke content strategy will reflect this.
We won’t just produce inspiring or insightful content for your business, we will also conduct extensive outreach to ensure the most relevant influencers, journalists and webmasters are aware of your latest stories.
Link building is an essential component in optimising your website’s SEO performance. When strong, popular and high-ranking websites link to your content, your website authority grows. With greater authority comes better search engine performance.
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We have used Evoluted as our web developers for over three years - starting when we just launched our business and needed a simple, up-to-date website to showcase what we offered. Three years on and our business is bigger and more complex. Along the journey Evoluted have been excellent at understanding our changing needs and recently have been able...
Our talented marketing team are experienced producing powerful and emotive content designed to provide a great ROI. Contact us below to find out more!