Showing Plenty of Flair
Passionate baker and crafter Rachel Clark has always been inspired by handmade products. Initially venturing into business as a cake-maker - both online and via a pop-up store in London - she quickly earned a superb reputation for her wedding and celebration cakes.
As demand increased, so did Rachel's need to adapt. So, to help cater for an ever-increasing influx of orders, she decided to explore the world of stencilling. She actually hoped to find existing products to help her to work more efficiently, but it became evident that limited designs and unrealistic prices were going to send her back to the drawing board.
Interestingly, Rachel's answer to the predicament was to create her own stencil collection. This turned out to be a wise decision and she hasn't looked back since. Having gone on to create her own range of stencils to sell to fellow bakers, she has since combined these with her other passion - art - to add a further craft range of stencils to her offering.
Along the way, Artistic Flair was formed to sell the products. This has now developed into a hugely popular business. As a result of the success the company has enjoyed, Rachel felt it was time to enhance their established online presence. Recognising our own eye for bespoke design, she approached our team at Evoluted for assistance.
After taking the time to understand exactly what the client were seeking, we begun crafting together a new site that would improve their existing offering in every way.
An immediate priority was to ensure that the design would be crisp, clean and refreshingly modern. We felt this would help to enhance Artistic Flair's visually-impressive products and encourage purchases.
Alongside the front-end appearance, there were then many technical considerations for the site, including delivery, pricing and a customer loyalty scheme.
Each of the features we ultimately integrated have been designed to enhance the customer experience:
- Flair points:
Alongside the inclusion of our bespoke CMS (content management system) - which helps the client to easily track orders and maintain the content on the site - these features all left Artistic Flair delighted.
As a site that brought out our own creative side, we were also satisfied with the finished product:
"With the new website, it is now our hope that Artistic Flair are now able to grow to new heights," said Evoluted's MD Ash Young.
"With its polished finish, we feel it provides the stage the client deserves for their superb products. Given their previous growth, we fully expect them to now expand further and enjoy further interest from bakers and crafters alike," he finished.
You can follow Artistic Flair's ongoing progress via their blog here.