Google Ads Automation - Why you should always test first

12 July, 2019

PPC automation is all the rage right now. New features promising better results for less effort. Is this really the case though? The way to find out is to test, test, and test some more.

How to build a content marketing strategy

8 July, 2019

The Content Marketing Institute revealed the most successful marketers are more likely to ‘have a high level of commitment to content marketing’ and ‘deliver content always or frequently’. Without a strategy you’re leaving your efforts down to luck and that can go both ways - success or failure, and why take the risk? Here we’ll take a look at the steps you should take to build a content strategy and eliminate that risk.

BBC Perspective: How to Deliver Pitches That Get A Response

5 June, 2019

Journalists are under immense pressure, so if you want your pitches to get noticed you need to make them stand out. Here, Content Manager Sean and Parisa Qurban from the BBC look at what you can do to improve your chances.

New Google Ads Editor – New Features

19 May, 2019

Google has made some big updates to Adwords Editor. It is now called Google Ads Editor. Here are some of our favourite new features the new and improved app brings.

Why are clicks becoming more expensive? Understanding CPC Inflation in Google Ads

10 April, 2019

Are your clicks becoming more expensive? If so, you're not alone! Cost-per-click inflation is happening. Here's what you can do about it.

Email Automation Series - How to Streamline Campaigns & Increase Profit

4 April, 2019

Savvy marketers are always keen to become more efficient. So how do we save precious time and improve results simultaneously? Email automation is the key.

Article 13: Will the controversial new EU copyright regulation affect digital marketing?

27 March, 2019

The controversial Article 13 online copyright regulations have been passed by European Parliament, triggering a big debate. How will this new ruling impact the work digital marketers do?

Click Fraud: What is it and what can be done to prevent it?

10 March, 2019

Click fraud can have some nasty effects on your ad campaign performance. This blog will tell you what you need to know in order to detect, tackle and prevent this underhanded and fraudulent tactic.

Competitor Brand Bidding - How to Protect Your Brand

11 February, 2019

Your brand traffic is important, and Google allows your competitors to bid on it. Annoying, but unavoidable! This blog tells you how to protect your brand space.

Competitor Brand Bidding in Adwords – Is it worth it?

28 January, 2019

Should you bid on your competitors' brand terms in Google Ads? What are the benefits and risks involved? This blog will take you through what you need to know about competitor brand bidding.

Write Better Marketing Content: 23 Principles to Use From Journalism

22 January, 2019

Ever found yourself struggling for content inspiration? In this guide, we show you can borrow principles from journalism to improve your marketing pieces.

How to spot and remove fake Google Reviews

11 December, 2018

Fake Google Reviews can be a major headache for businesses online. This guide will help you identify whether a review is fake, and take you through the steps you can take to resolve the problem.

5 Ways To Improve Your Google Ads Quality Score

20 November, 2018

Quality Score is one of the most important metrics in your Google Ads account. But how can you improve it? This guide will take you through each of the most important areas to get right.

Sheffield DM to host Digital Analytics event on November 8th

18 October, 2018

The first ever Sheffield DM digital marketing event is taking place at 18:00 on November 8th 2018 at the Sheffield Tap. It is completely free to attend, so why not register now?

Responsive Search Ads for Google Ads - An Introduction

8 October, 2018

What are Responsive Search Ads and how do they work? More importantly, how can they work for you and your business. This blog looks at Google's newest Ad feature and answers these questions.