Facebook vs Google: The War of the Tech Giants Continues

10 January, 2018

For publishers and big news sites, Facebook had been threatening to solidify pole position in the referral traffic war. Recent changes have, however, seen a resurgence from Google.

Sheffield Personal Trainer Sees Growth in Enquiries

16 June, 2017

Nick, a fitness expert and personal trainer with LEP Fitness, shares his story of how Evoluted's unique digital marketing and web design services helped drive growth in enquiries to the Sheffield based business.

How to Test & Debug Google Adwords Website Telephone Tracking

1 January, 2017

Google Adwords has a helpful feature built in, designed to help you track telephone calls from your website. This feature requires your development team to implement a small amount of code on your website and to wrap any telephone numbers you wish to replace with code so they can be identified.

Top Festive Tips For Running Adwords Search Network Campaigns

9 December, 2016

The festive period can be a very challenging, but equally rewarding time, for Search marketers using Adwords Search Network. This blog shares some top tips for running efficient campaigns over this period.

How You Can Use Prize Promotions to Generate Buzz

8 December, 2016

Prize draw promotions can be a really useful way to generate real buzz around your business online. In conjunction with Spark & Fuse, here's a useful guide to running a promotional event yourself.

Actionable Tips to Improve Your Website Copy

25 October, 2016

Great website content can be your secret weapon; it is still one of the most effective ways to boost user experience, engage users and convert traffic. We understand the importance of great copy, and with this guide, we hope you will too.

Are Ads About to Roll Out for the Google Local Pack?

12 August, 2016

Google have now begin to roll out tests of a band new feature which will bring ads to the Local pack. What does this mean for advertisers, and when can we expect this to be rolled out fully?

New EU Data Protection Laws Will Affect UK Despite Brexit

18 July, 2016

Despite the results of the EU Referendum, General Data Protection Regulation is to be phased out over the next two years. Businesses are likely to feels the effects of this from 25th May 2018.

What is com.google.android.googlequicksearchbox referral in Google Analytics?

17 May, 2016

Have you been seeing a spike in referrals from com.google.android.googlequicksearchbox? If so, look no further. This blog outlines why this is occurring, and what you can do to properly assign traffic.

Why User Reviews Are Important And How To Get Them

27 April, 2016

Do you find user reviews useful? If so, you are part of a massive 90% of web users who are influenced by reviews when shopping online. Here's why user reviews are so important, and how you can get them for your business.

Like the Changes? Facebook Introduce ‘Reactions‘

25 February, 2016

In a move that’s sure to provoke its own response, Facebook have now released their ‘reactions’ feature to the world. Offering an additional five responses to the traditional ‘Like’ button, the changes are now expected to take a few days to rollout.

Facebook to Roll Out Tests of ‘Dislike’ Button

17 September, 2015

Facebook are set to integrate a ‘dislike’ button, CEO Mark Zuckerberg has announced. The news was made public on Tuesday during a question and answer session, held at the headquarters of the social network in Menlo Park, California. Plenty of consideration has gone into the logistics of the soon-to-be-added feature, which is said to now be ‘very close’ to user testing.

5 tips for creating engaging content

4 August, 2014

No matter how funky your website, how glittery your graphics or how clever your coding, ultimately what makes the difference is how engaging your content is.

Do you spend too much time in or on your small business?

21 July, 2014

If you run a small business, or are thinking of setting one up, there are so many things to do, areas to cover, decisions to make. Like a balance between work and home, there is another deal to strike with yourself. It concerns the level of time you spend “in” or “on” your business.

Stand out from the crowd

3 June, 2014

Exhibitions are tricky environments – and not just for the organisers. Exhibitors are the glue that holds an event together, the very reason it goes ahead, and each will have their own strategy to get noticed.