Are your clicks becoming more expensive? If so, you're not alone! Cost-per-click inflation is happening. Here's what you can do about it.
Savvy marketers are always keen to become more efficient. So how do we save precious time and improve results simultaneously? Email automation is the key.
The controversial Article 13 online copyright regulations have been passed by European Parliament, triggering a big debate. How will this new ruling impact the work digital marketers do?
Click fraud can have some nasty effects on your ad campaign performance. This blog will tell you what you need to know in order to detect, tackle and prevent this underhanded and fraudulent tactic.
Your brand traffic is important, and Google allows your competitors to bid on it. Annoying, but unavoidable! This blog tells you how to protect your brand space.
Should you bid on your competitors' brand terms in Google Ads? What are the benefits and risks involved? This blog will take you through what you need to know about competitor brand bidding.
Ever found yourself struggling for content inspiration? In this guide, we show you can borrow principles from journalism to improve your marketing pieces.
Fake Google Reviews can be a major headache for businesses online. This guide will help you identify whether a review is fake, and take you through the steps you can take to resolve the problem.
Quality Score is one of the most important metrics in your Google Ads account. But how can you improve it? This guide will take you through each of the most important areas to get right.
The first ever Sheffield DM digital marketing event is taking place at 18:00 on November 8th 2018 at the Sheffield Tap. It is completely free to attend, so why not register now?
What are Responsive Search Ads and how do they work? More importantly, how can they work for you and your business. This blog looks at Google's newest Ad feature and answers these questions.
Adwords Express is a simplified version of Google Ads designed for beginners who don't have the time or experience to manage their own account. But is it worth trying?
Twitter can bring tremendous value to a business, providing it is used appropriately. Get started towards success on Twitter for your business with these 8 useful tips.
Google Adwords has a number of attribution models, each with their own pros and cons. But which is best for your strategy? This guide to Adwords attribution models aims to help you decide what's best for your campaigns.
Digital marketing can form the inspiration for a challenging and fulfilling career - but how do you break into the industry from the world of education? Our team have shared their thoughts on what a career in digital marketing is really like.