Smart Bidding is evolving - automation is becoming more and more central to PPC strategy. Here's what you need to know about the latest Google Smart Bidding Strategies.
No matter how solid your marketing strategy is, you need the talent and time to effectively execute your content. To help with the new outsourcing of your content marketing, we’ve put together this guide about the benefits, tips for success and content collaboration examples.
In the wake of lockdown, companies are now adapting their product offering. These acts of resilience have caught our eye - either as a new way to make money or vital aid that will simultaneously keep their brand alive.
Are you manually adding broad match modifiers in the Google Ads interface? You could be spending a lot of time you don't need to. Here's a formula which lets you add a "+" before every word in Excel.
Have you seen your Google Ads Optimisation Score? Google will rate your Google Ads account on a scale of 1-100, but is this score (and Google's list of recommendations) worth paying attention to?
Google have said goodbye to Average Position and replaced it with Top & Absolute Top Position in your Google Ads interface. Here's why this change is a good thing.
2019 continues to be a great year for Evoluted. We’re delighted to announce that we’ve received a nomination for two awards at the Northern Marketing Awards 2019.
Our client's guide to PPC is here to help you achieve success when working with an agency or freelancer to grow your business through PPC.
PPC automation is all the rage right now. New features promising better results for less effort. Is this really the case though? The way to find out is to test, test, and test some more.
The Content Marketing Institute revealed the most successful marketers are more likely to ‘have a high level of commitment to content marketing’ and ‘deliver content always or frequently’. Without a strategy you’re leaving your efforts down to luck and that can go both ways - success or failure, and why take the risk? Here we’ll take a look at the steps you should take to build a content strategy and eliminate that risk.
Journalists are under immense pressure, so if you want your pitches to get noticed you need to make them stand out. Here, Content Manager Sean and Parisa Qurban from the BBC look at what you can do to improve your chances.
Google has made some big updates to Adwords Editor. It is now called Google Ads Editor. Here are some of our favourite new features the new and improved app brings.
Are your clicks becoming more expensive? If so, you're not alone! Cost-per-click inflation is happening. Here's what you can do about it.
Savvy marketers are always keen to become more efficient. So how do we save precious time and improve results simultaneously? Email automation is the key.
The controversial Article 13 online copyright regulations have been passed by European Parliament, triggering a big debate. How will this new ruling impact the work digital marketers do?