Google Manual Action Penalties & How To Recover [Case Study]

24 October, 2019

Evoluted recently assisted a client hit with a manual action - a penalty applied by Google to websites they believe to be breaking their guidelines. We cover the causes and potential damage from manual actions, and how to recover from and revoke manual action penalties including a real case study.

4 Alternative Search Engines to Consider Besides Google

10 September, 2019

Evoluted explores 4 great alternatives to searching with Google, offering users better privacy, functionality & environmental-sustainability to help you escape the Big-G!

5 Quick Methods to Calculate the ROI of Your SEO

19 July, 2019

Demonstrating the ROI of most digital marketing is fairly straightforward. However, proving the ROI of an SEO campaign is a little more tricky. Here we'll examine five simple methods to forecast and calculate the business value from investing in search engine optimisation.

11 Structured Data Examples to Jazz Up Your Search Results

14 June, 2019

Structured data is rapidly becoming a favourite tool amongst the SEO, online publishing and web development communities to enhance search results. In this article, we introduce 11 commonly used markup types that can enhance your organic search results to beat out the competition, including sample code you can copy!

How To Optimise Google My Business Listings for Local SEO

24 May, 2019

For businesses operating within local areas or bricks-and-mortar locations, a well crafted Google My Business profile is key to being found within local search.

Writer’s Block: 14 Content Creation Ideas For Your Marketing Campaigns

22 March, 2019

All content creators will face writer's block every so often. Here we provide some tips to help you beat it!

Google Unleashes New Core Algorithm Update

20 March, 2019

Google’s latest algorithm update released on the 12th March, and continues to place emphasis on demonstrating Expertise, Authority and Trust (E-A-T) across your web materials.

Benchmarking Organic CTR To Measure Your SEO Experiments

26 February, 2019

The final part of our series on click-through-rate optimisation, exploring different measurements of CTR and how to take accurate benchmarks of your own website's data

How To Improve Organic Click-Through-Rate (CTR)

14 January, 2019

Part two in our series on organic click-through-rates for SEO provides a detailed guide and actionable tips for conducting continuous experiments to improve your organic CTR.

Understanding the SEO Impact of Organic Click-Through-Rate (CTR)

3 December, 2018

What is organic CTR, does it influence SEO, and why should you improve it? We explore some actionable tips to drive higher CTRs & the impact of these clicks on your SEO.

Chrome SEO Extensions: 13 Time Saving SEO Tools We Use Every Day

24 October, 2018

Our Technical SEO Specialist, Giorgio Cassella, shares a selection of his favourite browser extensions for search engine optimisation, the benefits of using specialised tools, and how they're implemented daily to increase search performance for our clients.

“Alexa: How Is Voice Search Affecting SEO Strategies?”

15 January, 2018

With the prediction that by 2020, 50% of all searches are projected to be voice initiated, it’s essential to optimise for the differences that this brings.

Sales of Google Site Search To Stop From April

29 March, 2017

Google has recently announced that they will be phasing out their 'Site Search' functionality ahead of a complete shutdown in April 2018. Will this change affect your online presence?

Google Introduce Rich Cards Feature

24 May, 2016

Last week, Google released a new addition to their mobile search results – rich cards. Primarily designed as an upgrade on standardised rich snippets, it is the tech giant’s hope that this new feature will ultimately improve the mobile search experience.

Unnatural Outbound Linking Penalised by Google

14 April, 2016

Google began to place manual actions on websites from the 9th April. You can check whether you have been sent an outbound link penalty via the Google Search Console message centre.