With the clear and sudden shift in the world’s mentality, and reliance on the internet never being higher, it’s certainly a time for considering your digital marketing efforts. Often bringing the lion’s share of traffic to a website, SEO should feature highly in this thinking.
With so many content creators competing for visibility, you need to be producing pieces that instantly grab attention - and the world of journalism is a great place to look for inspiration.
Evoluted recently assisted a client hit with a manual action - a penalty applied by Google to websites they believe to be breaking their guidelines. We cover the causes and potential damage from manual actions, and how to recover from and revoke manual action penalties including a real case study.
Evoluted explores 4 great alternatives to searching with Google, offering users better privacy, functionality & environmental-sustainability to help you escape the Big-G!
Demonstrating the ROI of most digital marketing is fairly straightforward. However, proving the ROI of an SEO campaign is a little more tricky. Here we'll examine five simple methods to forecast and calculate the business value from investing in search engine optimisation.
Structured data is rapidly becoming a favourite tool amongst the SEO, online publishing and web development communities to enhance search results. In this article, we introduce 11 commonly used markup types that can enhance your organic search results to beat out the competition, including sample code you can copy!
For businesses operating within local areas or bricks-and-mortar locations, a well crafted Google My Business profile is key to being found within local search.
All content creators will face writer's block every so often. Here we provide some tips to help you beat it!
Google’s latest algorithm update released on the 12th March, and continues to place emphasis on demonstrating Expertise, Authority and Trust (E-A-T) across your web materials.
The final part of our series on click-through-rate optimisation, exploring different measurements of CTR and how to take accurate benchmarks of your own website's data
Part two in our series on organic click-through-rates for SEO provides a detailed guide and actionable tips for conducting continuous experiments to improve your organic CTR.
What is organic CTR, does it influence SEO, and why should you improve it? We explore some actionable tips to drive higher CTRs & the impact of these clicks on your SEO.
Our Technical SEO Specialist, Giorgio Cassella, shares a selection of his favourite browser extensions for search engine optimisation, the benefits of using specialised tools, and how they're implemented daily to increase search performance for our clients.
With the prediction that by 2020, 50% of all searches are projected to be voice initiated, it’s essential to optimise for the differences that this brings.
Google has recently announced that they will be phasing out their 'Site Search' functionality ahead of a complete shutdown in April 2018. Will this change affect your online presence?