Demonstrating the ROI of most digital marketing is fairly straightforward. However, proving the ROI of an SEO campaign is a little more tricky. Here we'll examine five simple methods to forecast and calculate the business value from investing in search engine optimisation.
Structured data is rapidly becoming a favourite tool amongst the SEO, online publishing and web development communities to enhance search results. In this article, we introduce 11 commonly used markup types that can enhance your organic search results to beat out the competition, including sample code you can copy!
For businesses operating within local areas or bricks-and-mortar locations, a well crafted Google My Business profile is key to being found within local search.
All content creators will face writer's block every so often. Here we provide some tips to help you beat it!
Google’s latest algorithm update released on the 12th March, and continues to place emphasis on demonstrating Expertise, Authority and Trust (E-A-T) across your web materials.
The final part of our series on click-through-rate optimisation, exploring different measurements of CTR and how to take accurate benchmarks of your own website's data
Part two in our series on organic click-through-rates for SEO provides a detailed guide and actionable tips for conducting continuous experiments to improve your organic CTR.
What is organic CTR, does it influence SEO, and why should you improve it? We explore some actionable tips to drive higher CTRs & the impact of these clicks on your SEO.
Our Technical SEO Specialist, Giorgio Cassella, shares a selection of his favourite browser extensions for search engine optimisation, the benefits of using specialised tools, and how they're implemented daily to increase search performance for our clients.
With the prediction that by 2020, 50% of all searches are projected to be voice initiated, it’s essential to optimise for the differences that this brings.
Google has recently announced that they will be phasing out their 'Site Search' functionality ahead of a complete shutdown in April 2018. Will this change affect your online presence?
Last week, Google released a new addition to their mobile search results – rich cards. Primarily designed as an upgrade on standardised rich snippets, it is the tech giant’s hope that this new feature will ultimately improve the mobile search experience.
Google began to place manual actions on websites from the 9th April. You can check whether you have been sent an outbound link penalty via the Google Search Console message centre.
The latest update to Google’s mobile search algorithm will only further heighten the importance of having a mobile-friendly site.
Google have confirmed that text ads will no longer be displayed in the right sidebar of their desktop search results. The announcement – which was made on Friday 19th February - represents a major shift in strategy from the tech giant.