With the prediction that by 2020, 50% of all searches are projected to be voice initiated, it’s essential to optimise for the differences that this brings.
Google has recently announced that they will be phasing out their 'Site Search' functionality ahead of a complete shutdown in April 2018. Will this change affect your online presence?
Last week, Google released a new addition to their mobile search results – rich cards. Primarily designed as an upgrade on standardised rich snippets, it is the tech giant’s hope that this new feature will ultimately improve the mobile search experience.
Google began to place manual actions on websites from the 9th April. You can check whether you have been sent an outbound link penalty via the Google Search Console message centre.
The latest update to Google’s mobile search algorithm will only further heighten the importance of having a mobile-friendly site.
Google have confirmed that text ads will no longer be displayed in the right sidebar of their desktop search results. The announcement – which was made on Friday 19th February - represents a major shift in strategy from the tech giant.
Insightful, eye-opening and highly-varied, Brighton SEO 2015 delivered in abundance. Held last Friday in the Brighton Dome, the event once more combined some of the biggest names from the world of digital marketing to great effect.
Google have made some changes to organic search listings, which changes how local results are displayed, reducing the number of websites it displays from seven to three. This can make it more difficult for companies to be featured.
If you regularly use Google Analytics to assess your website’s performance you might be aware of the recent increase in spam referrals that are reducing the accuracy of referral reports.
Google has started testing their much-anticipated Purchases on Google feature in search ads. What does this mean for you and your business online?
Most people who actively market their website will have come across the term ‘long tail’ before. To optimise your website for long tail searches you focus on many low volume keywords that contain many words. This is in instead of focusing on shorter high volume keywords.
Google launched its “mobile-friendly” ranking signal on April 21st, which has become known as “Mobilegeddon” in the search industry. Websites that aren’t deemed to be mobile-friendly are likely to suffer a significant decrease in visibility for searches performed on mobile devices.
Google has announced that, from 21 April, 2015, it will be increasing the impact of “mobile-friendliness” as a ranking signal in its mobile search results. As a result, websites that aren’t deemed to be “mobile-friendly” are likely to experience a drop in visibility for searches performed on mobile devices.
Devising and launching a pay per click campaign is a surefire way of driving new customers to your online operations and boosting your revenue, but if not done right, it can end up costing you money and defeating the entire purpose of this essential marketing exercise.
Content marketing has been the buzz-phrase in the SEO world for most of 2014. Simply put, content marketing means creating and sharing valuable, relevant, and regular content to acquire, and then hold on to, an audience who can be converted into paying customers.