14 types of social media post that just work

11 April, 2012

14 types of social media post that just work

Like it or not, your business needs to be involved in social media. Even if you hate Facebook, Twitter and all the rest, you still need a presence on them for one simple reason: your customers are there.

And since you’re going to be creating social media content, you’d better make a good job of it. Because having an awful Facebook business page is even more off-putting than not having one at all.

Problem is, success on these networks doesn’t come naturally to everyone. If you dislike social media, there’s a good chance it’s because you tried it once before and got nowhere. Nobody followed you, nobody interacted with you. Another common reason is that you hate the idea of broadcasting your own affairs. It feels vain and unnatural.

Well, you’re absolutely right in thinking that nobody wants to hear what you had for tea last night.

But there are lots of types of social media post that will resonate with your customers, showing you’re a business that understands them and has its finger on the pulse. And they’re easy to write.

Here are 14 simple social media ideas that have been proven to work over and over again.

But before you try them out, remember – you’ve got to make them your own. Your content has to be relevant to what you do and interesting to your customers. Think about who your audience is, what they’re in to and how your products fit in with that. Then give these ideas a whirl.

1. The success story

If something good is happening in your business – new premises, an award, a new product launch etc. – use social media to tell people about it. This is the bread and butter of business social media. Dish it up.

The topical question 

2. The topical question

Look out for big news stories that are related to your industry. A new law that affects your customers, a new trend receiving mass media coverage, things like that. Then simply ask your followers what they think about it. You’ll show that you’re on the ball and interested in your customers’ opinions. And you might just start a conversation with someone interesting.

The topical question 

3. The special offer

Running special offers via social media is a great way to attract followers and fans. If you’re using an online discount coupon, try creating a unique code for each channel. That way you can easily measure where your sales are coming from.

The surprising piece of trivia 

4. The surprising piece of trivia

You’re an expert within your industry, aren’t you? So you’re bound to know a few curious, little-known facts that your customers will find fascinating. Personal example: research shows that 6 out of 10 people will read ONLY the headline of an advert – which is why good headlines are so important. See what I mean? Show off your own specialist knowledge via social media.

The joke 

5. The joke

Heard a really good joke lately? Or a really bad one? Post it on your social media pages and show everyone you’ve got a sense of humour too. Just makes sure its appropriate for your whole audience.

The link to something cool 

6. The link to something cool

There’s nothing wrong with piggybacking on other great sites you found on the Web. It’s got to be relevant to what you do, but apart from that the sky’s the limit. Introduce the link with some text to put your own spin on things, and suddenly its your own content.

The photo that made you say wow 

7. The photo that made you say ‘wow’

Photo posts are great because they’re visual. They look good and they require very little thinking by the reader. You can post your own photos, or interesting pics you found on the Web. (Be sure to give credit where it’s due though.) Easy peasy.

The appeal to moral decency 

8. The appeal to moral decency

Every industry has issues that negatively affect businesses and their customers – be it piracy, fraud, shoddy practices or something else. Commenting on these topics via social media affirms your own moral position. It also lets others have their say, and can start really interesting discussions. Because nobody loves to claim the moral high ground more than Interner commenters.


9. The celebrity association

Sad though it is, people love celebrity ‘news’. It’s easy to find stories online about what Katie Price, Prince William etc. are up to at any given time. If these celeb stories are at all related to what you do, channel your inner tabloid and post about it. You’ll be glamorous by association.

The YouTube video 

10. The YouTube video

YouTube is a goldmine. Find a video that’s entertaining and relevant to your business – preferably one that hasn’t already gone viral, because we’re trying to keep things fresh here – and share it via social media. Just don’t go overboard. Too many of any one post type will bore your followers.

Your own videos 

11. Your own videos

Got a corporate video? Post it, obviously. But if you want to share regular video updates with your audience, try making your own with a camera. This is social media, so your videos don’t need Hollywood production values. They just need to be interesting, funny or useful.

The competition 

12. The competition

Running a prize draw? Social media is a brilliant way to promote it. And a competition with an attractive prize is exactly the type of content people like to share with their friends.

The perfect song 

13. The perfect song

Is there a catchy song you like that perfectly sums up your business? As a copywriter, mine would be Wordy Rappinghood by Tom Tom Club. Find yours on YouTube and post it!

The cute post 

14. The cute post

The fact is that people click ‘like’ on cute and funny pictures. And the Web is full of them. As always, the content you post should be related to what you do. So if you’re a mechanic, try a dog driving a car. If you work in IT, try this. Yes, they’re schmaltzy. But so long as you don’t overdo it, people enjoy this stuff.

Now, I never said all these social media ideas would appeal to you personally. I just said they’re all proven to work – and proven to work they are.

Try the ones you like and mix them up to keep things fresh. Pretty soon you’ll have a social media feed that appeals to many different people and gets lots of responses.

Do you know of any more proven ideas for social media content? Share them with us in the comments!

Written by Neil Wheatley

Neil Wheatley is a Manchester-based freelance copywriter who writes for agencies and marketing depts across the UK. He isn’t this grumpy in person.

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Toni Shepherd
16th October 2017 at 9:16am

A good read thanks Ash and team. Always good to get a helping hand with social media.

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16th October 2017 at 9:16am

Great article! I've seen many of these work for my company

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Sean Juan
16th October 2017 at 9:16am

I was compiling a list of content types and you helped polish it off!

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