How to Test & Debug Google Adwords Website Telephone Tracking

Google Adwords has a helpful feature built in, designed to help you track telephone calls from your website.

This feature requires your development team to implement a small amount of code on your website and to wrap any telephone numbers you wish to replace with code so they can be identified.

When implemented and a visitor arrives from Google Adwords, telephone numbers on your website are replaced with a temporary telephone number provided by Google Adwords. These numbers mostly match the geographic region of your existing telephone number.

Any calls made to these temporary numbers are forwarded through to your normal number and the call is tracked and logged in Google Adwords.

Having spent many hours trying to debug why website telephone numbers weren’t being replaced correctly, I stumbled across the debug settings.

Once your development team have implemented the code, you just need to add ‘#google-wcc-debug’ to the end of a URL to see whether telephone tracking is working correctly.

If so, you should see the numbers you are tracking be replaced and a overlay like the below should appear:

This saved many hours of debugging, before finding this setting I was relying on calling the ‘_googWcmGet’ function directly to confirm it had been called.

Written by Ash Young

Ash is the captain of the Evoluted ship and makes sure his crew are all heading in the same direction. Although Ash wanted to be a stockbroker when he was little, he declined the cutthroat life of Gordon Gekko and opted for a more honest, but no less exciting profession as co-founder of Evoluted. Today Ash’s influences are far more balanced and he gains inspiration from Evoluted’s team spirit and outstanding work and President Bartlet’s thoughtful style of leadership. You can follow Ash on Twitter or Google+ Read more posts by Ash Young

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