Most people who actively market their website will have come across the term ‘long tail’ before. To optimise your website for long tail searches you focus on many low volume keywords that contain many words. This is in instead of focusing on shorter high volume keywords.
It might seem like Rightmove are untouchable online in the property and rentals space, but here are some handy tips to help your website compete in this highly competitive market.
Google launched its “mobile-friendly” ranking signal on April 21st, which has become known as “Mobilegeddon” in the search industry. Websites that aren’t deemed to be mobile-friendly are likely to suffer a significant decrease in visibility for searches performed on mobile devices.
Google has announced that, from 21 April, 2015, it will be increasing the impact of “mobile-friendliness” as a ranking signal in its mobile search results. As a result, websites that aren’t deemed to be “mobile-friendly” are likely to experience a drop in visibility for searches performed on mobile devices.
In this post, I will guide you through the process of designing a website from scratch. This is a design process based on my own experience. It includes initial planning, gathering ideas, sketching wireframes and creating the design.
Welcome to the 10th installment of the Design Inspiration series, a regular selection of recent sites that have caught our eye for their aesthetic and technical brilliance.
Devising and launching a pay per click campaign is a surefire way of driving new customers to your online operations and boosting your revenue, but if not done right, it can end up costing you money and defeating the entire purpose of this essential marketing exercise.
No matter how funky your website, how glittery your graphics or how clever your coding, ultimately what makes the difference is how engaging your content is.
If you run a small business, or are thinking of setting one up, there are so many things to do, areas to cover, decisions to make. Like a balance between work and home, there is another deal to strike with yourself. It concerns the level of time you spend “in” or “on” your business.
Content marketing has been the buzz-phrase in the SEO world for most of 2014. Simply put, content marketing means creating and sharing valuable, relevant, and regular content to acquire, and then hold on to, an audience who can be converted into paying customers.
There are no certainties in the world of SEO, and there are lots of myths. It's time to debunk those myths. This blog will help you spot which to avoid buying into when putting together your own SEO strategy.
Twitter's Bootstrap has understandably become a very popular CSS framework, but if you're needing more creative freedom there's inuit.css. According to inuit.css' README file it's "a powerful little framework designed for serious developers."
We live in a mobile world, with mobile devices becoming an increasing part of our day-to-day lives... so here are some top tips to help get you started.
Exhibitions are tricky environments – and not just for the organisers. Exhibitors are the glue that holds an event together, the very reason it goes ahead, and each will have their own strategy to get noticed.